The Landsail ELYTE Associate Dealer Program is a comprehensive initiative designed to support and empower independent tire dealers and their distributors who partner with the Landsail brand. This strategic program offers a wide range of benefits, including 24/7 customer support, seamless onboarding, a user-friendly online portal for tracking rewards, and exclusive financial incentives. To complement the launch of this innovative program, we seized the opportunity to create a distinctive and cohesive brand identity. Starting with custom typography for the logotype, we developed a bold new sub brand for Landsail Tire, established a vibrant and modern color palette, and designed a complete suite of brand assets. This visual identity reflects the program's premium focus on tire technology, positioning and long-term vision while reinforcing the Landsail commitment to excellence and dealer success.